Hi, I’m Sabrina.
I’m a UX research leader who builds and scales research practices that drive product strategy, organizational decision-making, and meaningful business outcomes.
My work sits at the intersection of human behavior, product development, and complex systems. With a background spanning psychology, child development, user experience, and product management, I bring a multidisciplinary lens to understanding people—not just as users, but as participants within broader ecosystems of technology, business, and behavior.
I specialize in translating ambiguity into clarity, helping teams identify the right problems to solve, uncover high-impact opportunities, and make confident decisions grounded in human insight. My experience spans both B2B and B2C environments, including education technology, digital platforms, healthcare, and consumer products.
I turn messy questions into useful evidence.
Some of the most valuable research starts with an ambiguous question:
What problem are we actually trying to solve?
What do people need that we’re missing?
Why isn’t this experience working the way we expected?
What should we build—or change—next?
I help teams turn those questions into research, and research into action.
My approach is deeply mixed-methods. Depending on the problem, I might be interviewing educators, observing students in classrooms, testing a new product experience, designing a survey, analyzing behavioral patterns, facilitating co-design, or bringing multiple sources of evidence together to tell a larger story.
The method follows the question.
Learning, children, and technology have been a thread throughout my career.
I’ve spent much of my career studying and designing experiences for students, educators, children, and families.
My background spans child development, human-computer interaction, educational technology, digital media, product management, and UX research. I’ve researched how young children interact with emerging technologies, helped develop award-winning educational products, studied students and educators in real-world learning environments, and led research that shapes K–12 digital experiences used at scale.
That work has given me a particular appreciation for research with children and educators. Designing for learning requires understanding more than whether someone can use a product. It means understanding development, motivation, context, classroom realities, accessibility, and the larger ecosystem surrounding the learner.
I care about what happens after the research.
A great study isn’t particularly valuable if nothing changes because of it.
Throughout my career, my research has helped teams rethink product concepts, improve experiences, uncover unmet needs, change organizational strategies, prioritize opportunities, and better understand the people they serve.
I’ve worked across the product lifecycle—from foundational discovery and concept development through usability testing, iteration, launch, and ongoing experience improvement.
And because individual studies aren’t enough to create a research-driven organization, I also build the systems that make research more effective: research operations, recruitment practices, repositories, governance, continuous-discovery models, insight-sharing systems, and responsible ways for non-researchers to participate in research.
I wear many hats: Researcher. Strategist. Builder.
I’m comfortable moving between the details and the bigger picture.
I can sit with a student and observe where an interface stops making sense, analyze patterns across hundreds of survey responses, facilitate a room of stakeholders trying to make sense of a complex problem, or help an organization build the systems it needs to learn continuously from its users.
Across all of those contexts, my goal is the same:
Understand people deeply. Find the signal in the complexity. Make the insight useful.
My experience spans K–12 educational technology, SaaS and digital platforms, healthcare, consumer products, connected hardware, and public-sector work. I’ve also contributed to multiple award-winning educational products and published research on children, families, learning, digital media, and human-computer interaction.
For additional experience, publications, and credentials, visit my LinkedIn profile.